If you have been looking for a profession that offers seemingly unlimited opportunities for growth and innovation, look no further than wide format printing. With the right print finishing equipment and a quality promotional strategy, you should easily be able to find a number of opportunities to make your wide format business grow and expand.
While the traditional printing business was confined to a limited number of jobs and thus was considered to be repetitive and boring, the wide format printing industry has introduced a spark of enthusiasm and excitement. With the continuous stream of new technologies, equipment, inks, substrates and software designed for the wide format print industry, there are virtually no limits to how you can adapt your business to your own desires and the needs of your clients.
There are at least four good reasons why wide format printing is a viable, profitable, and exciting industry that you should consider for your future.
The Wide Array of Uses for Wide Format Printing
If you were to get into regular, commercial printing, your business would be limited to working with individual clients, offices, and other companies that each needed only one specific type of print job. Wide format printing, however, allows your business to reach out to a number of different clients both large and small.
While you could focus your wide format printing business on one particular niche market, say printing banners, you could also diversify your portfolio to offer a number of different services and products. Indeed, many wide format printing businesses also cater to clients who primarily need smaller printing jobs.
Imagine a customer who came in looking to print a series of posters to promote a new product. Along with posters, you could offer this type of client banners, brochures, and an entire range of other products. The practicality of wide format printing is needed by a number of different clients and allows you to greatly augment the different products you offer, thus creating a wider share of the market for printing jobs in general.
Increasing Affordability and Long Term Profitability
While regular commercial printing has actually been in decline over recent years, wide format printing has been booming and is expected to grow to a large extent during the foreseeable future. This expected growth will allow wide format printing businesses to increase both their volume and the number of their clients.
Furthermore, new technologies that have recently been introduced into the industry, especially in the area of print finishing equipment, make a variety of large printing jobs more efficient. As a result of these improvements, the workflow will become drastically faster through processes of automation that limit the need for direct, manual work on each and every job. You can choose to either outsource some of the graphic design work or dedicate more time to design yourself while the actual printing and finishing of the products you offer becomes quicker and, consequently, more profitable over the long run.
Lastly, there is a large degree of price variability in wide format printers and printer finishing equipment. If the idea of investing several hundred thousand dollars for state of the art equipment seems discouraging, there are several more affordable options in print finishing equipment on the market today.
Impressive Versatility to Draw More Clients and More Jobs from Existing Clients
Another aspect that draws many people to the wide format printing business is its incredible versatility. While some people equate wide format printing with nothing more than banners and posters, new technological developments can allow for printing on several different types of substrates ranging from synthetic and natural fibers to vinyl, rigid plastics, and even wood and metal.
The variety of different inks also broadens horizons with regard to what types of clients and potential customers. This versatility will allow you to find one or several niche markets for a wide format printing business.
Opportunities for Online Growth
Lastly, wide format printing is unique in that it allows owners to branch out into online sales. All across sectors of the economy, consumers have been showing preferences for more and more online shopping. Through web-to-print services, wide format printing businesses can market directly to customers by offering templates and self-design formats. With this type of business proposal, not only will you be finding a whole new breed of clients, but you will also be streamlining production through automation which will increase overall profitability.
The Prospects of Wide Format Printing
Wide format printing will only continue to grow more popular in the future. Whether you search for long-term contracts with marketing agencies and corporate clients or only market to individual consumers, wide format printing, and its unique business attributes will allow you to grow a successful and profitable business for the long run.