It used to be that people who entered the printing world would only need a simple printer and basic computer skills. It also was considered to be a rather drab profession that didn’t allow for many opportunities for growth and innovation. With the explosion of wide format printing, however, the limits of the types of jobs have virtually been removed.
Many major market analysts predict that wide format printing, as an industry, and the diverse pieces of print finishing equipment needed to put out quality pieces will only continue to grow during the coming years. The continuous research and innovation into this industry, along with the new opportunities that come with technological improvements, make wide format printing not only an interesting profession but also one that promises ever increasing profit margins.
The growth statistics related to the wide format printing industry are impressive.
Furthermore, you can increase sales through web-to-print services. As a result, the wide format printing industry might be a good fit for you.
Numbers Don’t Lie
Many experts agree that the wide format printing industry is growing at an average rate of 10 to 12% annually. While this growth rate might not last forever, it certainly suggests that now is the time to get into this profession or expand operations while you can. Although the market is growing considerably more competitive, studies show that opportunities will continue to arise in emerging markets around the world.
While you can continue to market your products to your local community, there are also opportunities to enter the global economy in areas of the world such as the Asia Pacific and Latin American where wide format printing markets are expected to dramatically increase. In fact, the global market for wide format printers is expected to reach over 7 billion dollars by the year 2022, which clearly demonstrates why more and more people are interested in the products that the wide format printing industry offers.
New Print Finishing Equipment for Improved Products
As the technology has improved, people in the wide format printing industry have been able to expand the different types of products they offer. New technologies, such as dye sublimation and direct textile printing, make it possible to offer a whole new array of products in order to attract different types of customers with different needs and wants.
It is even possible to print directly onto substrates such as metal and wood using the top printers on the market today. As more substrates come online, it is even more important to choose a print finishing capability for the long term, as these systems stay in use for 10 years and more.
The Opportunities on The Web to Print Services
Everything from books to clothes to groceries can be bought online today. The massive expansion of online shopping has drastically altered the way consumers purchase a wide variety of things. Unfortunately, very few people in the wide format printing industry have taken advantage of the potential that exists in serving online customers.
One new trend in wide format printing that could allow you to increase your client base, streamline operations and workflow, and boost profits is the offering of the web to print services. While there are several different directions a business could go to this effort, one option would be to offer different templates online so that clients could choose the basic design and outlay for the item they want to be printed. While you could allow your customers to have complete control of the design, you could also offer your professional services online before sending a job directly from the web to the printer. We have even seen some total web services printers who do not employ a single sales person.
Why You Should Get into the Wide Format Printing Industry Today
As with any career or profession, there is obviously a learning curve related to the best practices within wide format printing. However, with a little bit of independent study and research, you can easily gather the needed knowledge to begin.
Another barrier that many people come up against is the upfront cost associated with starting up a wide format printing business. While printers aren’t cheap, the increasing global demand for these types of printers is driving down the cost throughout the world. There isn’t just one type of wide format printer; there is a whole array of differently priced options.
Finally, the flexibility of wide-format printing can allow you to find your own niche market. The huge variety of inks and substrates which can be printed on makes it possible to market products to all different types of clients and allows a single printer more opportunity to provide all of the services that a specific client might need.
Stepping into the Wide Format Printing Industry
As with any profession, success in wide format printing will depend on the type of services offered. Providing high-quality products that are beautifully finished is essential in order to retain customer loyalty. Furthermore, quick turnaround times are something that clients will also require. Fortunately, the new technologies in wide format printing can allow you to offer quality products that will keep your business growing.