If you ever seen a large billboard with a slogan or business advertisement placed on it, you are already familiar with large format printing, whether you realize it or not. Large format printing is printing done on a massive scale. It can be used for billboards, buses, cars, posters, and anything else that calls for a huge printed graphic. There are many benefits to large format printing and if you are considering using it, you probably should. Large format printing is beneficial to a business owner or anybody looking to advertise.
There are many pros that far outweigh the cons. Large format printing commands attention and catches the eye, which makes it great for advertising. The massive variety of mediums you can apply it to is endless which allows you to advertise nearly anywhere with it. Let’s take a look at some of the main benefits of large format printing and discuss why this printing method is right for you and your needs.
1. Advertising Potential
When it comes to drawing attention to yourself, bigger is always better. The bigger your message, slogan, advertising, banner, poster, or billboard, the more people are going to see it and talk about it. Talk spreads from person to person like wildfire, and before you know it, you have customers lining up to visit your business, or patrons forming a line around the block to get into your event. An effective large format print advertisement will catch the attention of onlookers who otherwise might have never noticed your business or product. It also raises your brand recognition through the roof which is crucial to staying relevant. When it comes to high-impact advertising, you could spend thousands upon thousands for mere seconds of airtime on a TV station, or you could purchase a large format printer and be in charge of your material.
Of course, billboards aren’t the only way to get your message out with large format printing. You can also apply this highly effective marketing technique to making stickers, decals, pull-up banners, canvases, posters, signage, banners, and more. Pretty much anywhere you can think fit a giant image; large format printing can be utilized to create something specially designed to fit there. Eye level advertisements tend to get noticed the most and will increase your sales. Large format printers are especially useful when designing graphics to be displayed at a bustling trade show or an industry exhibition. Portable banners are a great tool to use at these events as they can be designed with bright, noticeable colors and are totally flexible. You can move your ads with the flow of the crowd or wherever you need to.
With large format printing, you never have to worry about your product becoming weathered easily or damaged, as the products created by this method are specifically designed with durability and can go long stretches of time outside without sustaining almost any damage. The products created by large format printers can last weeks and even months at a time out in the open. This durability is especially useful for transit graphics as they tend to take the most wear and tear from debris flying up from underneath bus tires and people constantly touching them.
It’s a well-known fact that digital printing is very fast, and most large format printers use the same production processes that digital printers use. You can have whatever you want to be printed, produced in a short amount of time. With this rapid printing rate, you don’t need to plan out a design months in advance, and if something were to go wrong, you could easily adapt and improvise thanks to the speed of the print finishing equipment.
4. Environmentally Friendly
Thanks to the advanced capabilities of the print finishing equipment used by large format printers, you don’t have to print in bulk when you go with large format printing. This is not true for other common printing methods like traditionally used offset printing. Offset printing requires printing in bulk which almost always leaves a surplus. The extra materials end up in the landfill or contaminating oceans contributing to rising sea levels. With large format printing, you can print only what you will use which leaves zero extra material polluting our world.
In conclusion, there are three main reasons you should go with large format printing for your large scale printing needs. From the multitude of advertising benefits to the speed of the process, as well as the less wasted material, the traditional method of offset printing really cannot compare.