Digital printing is the future, plain and simple. Computers have given us the ability to accomplish things in the print industry world far beyond what our previous capabilities were. The old printing presses of the past are dinosaurs compared to the technology of today and what it can accomplish.
The variety of options provided to us by digital printing ranges from a massive array of different colors available to extreme detail and the highest quality translations of contrasts and textures imaginable which are all available at attractive costs and with almost no limits to width and length.
With all these benefits it’s no wonder why everyone is making the switch to digital printing. Digital printing is most certainly the wave of the future, but you’ll need to anticipate the challenges you’ll face when attempting to make the switch to make sure the transition is smooth. Here are some things to keep in mind and mistakes to avoid when venturing into the digital printing world.
The first thing you need to do correctly is to set up your files the right way. Everything is run on a computer when it comes to digital printing and without this step implemented properly your project will fail. Each different printer usually has a different approach to the files and how they like them to be set up, make sure to keep this in mind.
Understanding how the technology behind your digital printer is another key element to success. If you know the strengths of the technology, you can choose the right designs to work to those strengths. The transition from computer screen to real life can often differ from what you expected so knowing what aspects change during this transition will be extremely helpful.
Creating samples will go a long way in helping you avoid misprints. Sample all the different colors and textures that you want in the finished product to see what they look like and how they mesh together. Always print samples before going straight to bulk printing as failing to do this is the number one rookie mistake in the book.
Not all customers know what to expect.
Printing is a manufacturing business where improper specification can lead to completely missing the customer’s expectations. Acceptance of your sample, or proof, ensures that the customer’s expectations will be met before it is too late.
When printing, you also want to avoid using large portions of material with a dark color. These kinds of prints never show up how they look on the screen. Try to break up any large dark areas of color as best you can to get better prints.
Another thing to avoid is using tone variations that are too subtle. These can be easy to spot on a computer screen, but when printed they tend to all look the same. Contrast is your friend in this situation, and subtle variations in tone should be avoided.
Low-quality images are also something you should avoid as when it comes out of the printer it will just look like a pixelated print of very low quality. Keep your images at a 1:1 scale and try to get the best quality you can.
The digital printing boom is happening for many reasons, with all the variations and new possibilities it brings compared to traditional offset printing, it’s a no-brainer to make the switch. It doesn’t come without its challenges, however, and reading this article should help you to avoid the rookie mistakes many make while doing the right things to ensure your printing operation runs smoothly.