Setting up a demonstration booth at a trade show can be a vital part of attracting new customers and showing your current customers your new equipment and services. Trade shows happen all across the world, and are a great place to grow your business. One part of pulling off a successful demo at any trade show is the printed materials you use to make your booth look good, attract attendees and convey information.
Benefits of Strong Brand Messaging at a Tradeshow
A strong brand message will help tradeshow attendees gain a better understanding of who you are as a company. A strong message should include the key points you are trying to make about why you are at this show, as well as show how you differentiate from competitors. Remember, create a clear, concise message to draw people in, then provide more detailed information inside the booth to keep the attendees interested.
Benefits of Printed Materials to Help Tell Your Story
Printed materials still play a huge role at trade shows and in helping to express your brand’s message. Print materials do more than just make sure attendees know your company name, although that is one significant benefit to using a large banner. Booths that feature banners often attract more attendees because they know who the company is and what they will be demonstrating or discussing.
These materials can also convey information. You can print product specifications, lists of services, your contact information and anything else on a printed display. Today, some people are even using these displays in place of handing out business cards. Attendees are invited to take a photo of the display with their phone rather than taking a card they might misplace later on. This is also a great way to reduce your company’s use of paper materials and saves you money in the long run.
Another benefit of using displays such as pop-up banners is that you’re able to create a visually appealing booth that reinforces your story. When the display is carefully designed to work with your equipment and even your company uniforms, everything is tied together. It makes your little piece of the trade show floor look like a coherent, professional space.
Creating Materials to Have at the Trade show
Before you arrive at the trade show, you’ll want to have a number of different print materials created. You don’t want to wait until the last minute, either. Designing your print materials often takes a bit of back and forth between you and the printer. You want to make sure your final products are perfect. The colors need to be right, the material used has to be correct, and all of the text and images need to be error-free. This means even after designing your print materials; you may still need to look at proofs and make corrections before the final copies are printed. If you don’t take the time to carefully create the right materials, you won’t be able to leverage them to their fullest extent.
The first step is to determine which marketing materials you need. Do you merely want a few banners with your company name and website on them? If so, you probably already know what the design will look like. But if you need pop up displays or retractable graphics that convey information, you may need to design those items from scratch. You may also need to create handouts or brochures to pass out to visitors, so they have something to refer to later.
You may also need to consider creating custom displays for each trade show or for each product you offer. While this does mean you may not use every display at every trade show, it can be helpful in tailoring your presentation to your audience.
Types of Printed Materials for Your Trade show Booth
There are many different types of printed materials you can use. The first thing most people think of is an overhead banner or a hanging sign, and that may be where you should start. Frequently, these banners simply include your company name, logo, and website or other contact information. This information is key as this is how most attendees will find your booth. This is also the first item that catches a prospects eye so you want to be strategic in the design.
If you don’t have space to hang anything, you can make use of different stands, pop-up displays, soft-signage displays, and more. Banner stands can be used to display vertical or horizontal banners. Simply set up the stand and attach your banner to it. You can switch out the banner whenever you need to. Soft-signage and SEG framing can be extremely useful here, as you can easily reprint and change out the graphics based on the audience you are attempting to reach. These displays also store well, as you can fold up the printed fabric. Pop-up stands are a similar option, and they often fold down smaller than some other types of stands.
Retractable displays don’t allow for changing the material as easily, but they are very convenient. You just pull the top of the display upward, and it unrolls the graphic. When you’re done, everything folds back down into a very small size. These are great options if you’re flying across the country for a trade show and don’t have much space for your print materials.
Of course, your trade show booth won’t be complete without literature, sell sheets, or other brochures. You’ll want to design these items to reinforce and expand on the information shown on your displays.
Finish Your Booth Strong
Have you reserved a booth at a trade show and want to spruce up the booth layout you’ve been using for years? A finishing solution like the MCT Cutter can assist you in creating large or small finished materials that look great, convey information, and are durable enough to reuse for years. The more creative your booth is, the more you will stand out on the show floor which directly drives business to your booth. Creating bold, informative printed graphics for your booth allows attendees to quickly gather information about your company and how to contact you while on their busy journey around the show floor.