Soft signage is defined as digitally generated display graphics utilizing direct or transfer printing onto textiles. The soft signage market has been undergoing unprecedented growth lately, and it is expected to continue growing throughout 2018. What is driving such growth in soft signage, and what’s exciting both the providers and buyers?
The Value of Soft Signage
Soft signage is very simple to ship and handle, due to its light weight and ability to be folded without wrinkling. It’s eco-friendly, cost-effective, and produces brilliant results that catch consumers’ attention. It’s also one of the fastest growing sectors of grand format printing. These signs can be washed and reused, as well as recycled after their job is done.
Dye sublimation is one of the reasons people are drawn to soft signage. It only works with synthetic fibers, such as polyester, because the dye itself is converted from liquid to gas, and then heat, on the molecular level, is applied to the fabric. This technique generates strikingly vibrant colors that cannot be achieved through other methods.
Direct or Transfer Printing?
Depending on your needs, you may want to go with either direct or transfer printing for your signs. Transfer printing generally doesn’t require pre-treatment of the fabric, but it can have poorer registration at extended widths and can be complicated with regard to longer runs. However, a transfer can allow better ink and image calibration than direct printing.
The Bigger, the Better—5m Printing Options
There is a real demand at present for extra wide seamless dye sub-prints at the POS, as well as trade shows, arenas, events, public places, and other realms. It’s clear that customers need you to grab their attention if you’re going to win their business; 5m wide seamless graphics are great at achieving that goal. Despite their massive size, they are still efficient to ship, making them an excellent option for any display needs regarding your company and its products.
What is Feeding the Soft Signage Market?
High quality, cost-effectiveness, and ease of transport and handling make soft signage incredibly popular. Customers are moving towards soft signage at increasing rates every year because of the look and quality of soft signs, and providers are becoming increasingly enthused by the high demand and the incredible end product that results from soft sign production.
Soft signage is gaining popularity at a consistent pace, and all the above factors are contributing to its soaring popularity. Whether giant 5m wide prints or smaller, more straightforward signs, expect to see more banners in 2018.