If you own a print shop, you’re probably no stranger to digital die cutters. These machines can create possibilities for print service providers where there otherwise were none. The ability to serve new customers and branch out into untapped markets make the temptation to buy a digital die cutter too much to resist.
There are, however, a few different things you should take into consideration before jumping straight into the deep end and splurging on the most expensive die cutter you can find. For instance, is there even enough earning potential among you current customer base to justify such a purchase? And if there is, do you have enough space in your print shop to fit a digital die cutter? If the answer to that question is also yes, are you going to start out with a smaller model or go all in and go for the biggest and baddest machine on the market?
These are all questions that must be addressed before you buy a digital die cutter.
Older models of die cutters are as big and clunky as old offset printing presses, but newer models have tightened things up so that they can save time in every area of the process. The time required to change the die and set up the machine has been reduced from days to minutes. Die cutters can now perform quicker, tighter cuts that allow for larger loads to be cut at a time. You even have the ability to customize within orders.
Digital finishing capabilities allow for variable print data or CSV files to be processed, just like with digital printers. The engraving process has also been made simpler by digital die cutters, as well as short run pieces like art projects and greeting cards.
The demands made by customers is continuing to increase, and the only way to deal with this is to upgrade your technology. Digital die cutters cut out a huge portion of wasted time in the cutting process and thus are the perfect tool for maximizing profits and remaining relevant in the print service industry. The digital finishing ability of today’s die-cutters also allows for a lot more corrections, changes, and edits to be made on the fly. The biggest benefit of digital wide format die cutters is the ability it gives print service providers to take jobs they otherwise would have had to turn down due to insufficient capabilities.
Dual customization is another key element to digital die cutters. The ability to do smaller one off projects is crucial for maximizing profits. Digital die cutters also allow print service providers to increase the amount of materials they can cut, depending on the size of their unit. Bigger flatbed cutters can cut thick magnets, while smaller cutters cannot. Determine what types of materials you prefer so you can conclude the best size machine for your shop.
Many companies that partner with print service providers will simply refuse to work with a provider who does not use a digital die cutter, because of the inflexibility of the old cutters. The versatility of digital die cutters allows companies to make the best possible choice of technology rather than having to compromise.
Because of the sophisticated nature of these machines, cost will have to be taken into consideration. Your price range should align with your expected ROI and your customer base.
One thing is for certain, the digital die cutters being developed today will take over the industry, and print service providers need to keep up. Whether it’s now or later, the switch needs to be made. There is a massive paradigm shift on the horizon in the print service industry, and digital die cutters are not just a trend or a fad that will disappear as quickly as they appeared. They are here to stay.