Exhibitors at trade shows spend vast amounts of time planning for meetings with prospective clients, putting together presentations, and preparing their booth for walk-up visitors and prospective clients. Vendors, however, aren’t the only ones who must stay organized, approachable, and efficient in the multi-channel, short-sale cycle, trade show setting.
Retailers and brands are always working to find new ways of influencing shopper behavior. This often relies on creating new, relevant messaging. These messages need to be fresh and, in some ways, even unexpected.
When it comes to designing your sign, it is important to choose or help your customer choose the best material. Depending on your intended use for your sign you should consider at least three crucial factors: