Wide-format printing can be a very lucrative business. Once you get all the basics down and all the equipment and staff needed to run a wide-format printing operation, your next step is to start bringing in customers. This can be harder than it sounds. Customers don’t just magically learn of your existence and show up at your shop door with printing requests. They have to be advertised to and lured in. For traditional printers which are in the commercial printing business, it can still be confusing for them to know how to bring in new customers. Here are some of the ways that wide-format printing businesses have successfully attracted new clients and help their companies thrive.
The life of print service providers is not always an easy one. Sure every job has its obstacles to overcome, but compared to your customers who simply put in the request and wait for it to be fulfilled, your job can be a bit challenging and even downright confusing sometimes. Whether you are trying to put together and manage mailings for someone’s multilingual campaign, dealing with nuanced requests, or attempting to personalize the promotional messages of your customers, print service providers have their very own unique set of challenges that can overwhelm a new business. Here are four different common challenges faced by print service providers so you can be ready for them in case they ever pop up in your inbox.
Print finishing machinery can be very complicated to operate. This can make it a bit off-putting if you are new to the job. Thankfully there is a comprehensive process you can go through to master your machinery which will have you completing jobs with ease in no time. Speed is the name of the game when operating a print finisher, but you also have to maintain quality. After years and years of practice running these machines, you learn some tricks of the trade and some sage wisdom. Here are some of the things a true print finishing master knows and has learned over decades.
If you ever seen a large billboard with a slogan or business advertisement placed on it, you are already familiar with large format printing, whether you realize it or not. Large format printing is printing done on a massive scale. It can be used for billboards, buses, cars, posters, and anything else that calls for a huge printed graphic. There are many benefits to large format printing and if you are considering using it, you probably should. Large format printing is beneficial to a business owner or anybody looking to advertise.
If you’re a print service provider, there’s one thing you need to know, the world of large format printing is evolving rapidly, and new technologies are evolving every day. The capabilities of printers are exponentially increasing every year, just as technology on a whole is exponentially evolving. The large format printing industry is booming right now as more and more people are demanding large format print services. For a startup print service provider, this can be a bit intimidating or confusing at because it’s hard to know where to begin, or which technology to invest in.
In the world of wide-format printing, print service providers typically don’t give the finishing process, a second thought. Traditional small-format printing rarely did anything at all to prints once they came off of the press, whether they were digital or offset.
In part one of this article, we covered some of the finishing methods that are becoming popular among clients in the industry today. Let’s take a look at some more finishing methods that are in high demand, as well as which digital cutter you should consider buying if you want to stay on the cutting edge of the printing game.
At the very lowest level of printing, you have no cutting apparatus. You simply have an employee manually cutting off every job with an Exacto knife or a razor blade. This is the bottom of the barrel when it comes to cutting and might save you from having to splurge on a cutting machine of any type, but will ultimately cost you in productivity and output in the long run.
When it comes to the print service industry, new technology is emerging that will change the way providers operate forever. Automatic cutting systems are now making their way onto the scene, bringing with them the potential for massively increasing profits, while improving accuracy and efficiency as well.