When going to your local department store or grocery store, how do you choose what brand of a specific product to purchase? What is going through your head as you make the consumer decisions regarding what types of products you will bring into your home? Several studies have shown that while outdoor signs and mailed promotional material can generate brand awareness and even brand loyalty, the vast majority of consumer decisions are made at the point of purchase.
A couple of years ago, almost every mall in America had some sort of custom T-Shirt design store where teenagers could go to get their graduation shirts printed and senior citizens could design and print up family reunion shirts. Today, however, someone would be hard pressed to find a t-shirt printing store anywhere. Most people today go online to obtain t-shirt printing services simply because the ease of browsing, designing, and purchasing t-shirts for an event has become easier and frequently more affordable.
It used to be that people who entered the printing world would only need a simple printer and basic computer skills. It also was considered to be a rather drab profession that didn’t allow for many opportunities for growth and innovation. With the explosion of wide format printing, however, the limits of the types of jobs have virtually been removed.
Automation is quickly becoming one of the most integral parts of every industry. From robot telemarketers to self-driven cars and everything in between, automation is becoming an essential aspect of a contemporary business. While there are some industries within which individuals pride themselves on being artisans and not relying on any sort of automation, the time is quickly coming when automation, mechanization, computerization, and even robotics will in some way come to affect virtually every profession.
If you have been looking for a profession that offers seemingly unlimited opportunities for growth and innovation, look no further than wide format printing. With the right print finishing equipment and a quality promotional strategy, you should easily be able to find a number of opportunities to make your wide format business grow and expand.
When it comes to fabric printing, there are a number of important details that need to be taken into consideration. While many fabric printing professionals focus on the quality of a fabric, the different inks used, and the actual printing process itself, the finishing process is what has the ability to set your work apart from the rest.
Fabric printing and textile printing have been around for a long time, and much of the technology that goes into these processes is well-known and accepted. Businesses that dedicate time and energy to textile printing usually have print finishing equipment and the other technology needed to get the job done right.
Are you having issues with your current printer? Or maybe you just realized you would like to improve your efficiency and reduce costs in your process? We all know technology changes at a rapid pace—the same goes for wide format printing technology. Take a look through this handy infographic which outlines the five most common…
The life of print service providers is not always an easy one. Sure every job has its obstacles to overcome, but compared to your customers who simply put in the request and wait for it to be fulfilled, your job can be a bit challenging and even downright confusing sometimes. Whether you are trying to put together and manage mailings for someone’s multilingual campaign, dealing with nuanced requests, or attempting to personalize the promotional messages of your customers, print service providers have their very own unique set of challenges that can overwhelm a new business. Here are four different common challenges faced by print service providers so you can be ready for them in case they ever pop up in your inbox.